Google Ads for Dentists
High-intent dental searches turn into booked appointments when the campaign, the landing page, and the front desk are wired together. We build all three.
What dental practices under $2M get wrong with Google Ads
Most general dental practices spending money on Google Ads have three problems:
- The campaign targets every dental keyword instead of the procedures the practice wants to grow.
- The ad sends clicks to the homepage instead of a landing page with one clear call to action.
- The front desk doesn't know which calls came from ads, so they handle high-intent leads like routine recall calls.
None of these are an ad-platform problem. They're a system problem. We fix all three in parallel.
What we run in your Google Ads account
Search campaigns built around your high-value procedures
We do not bid on "dentist" as a single keyword. We build separate campaigns for the procedures that drive production: dental implants, full-arch, Invisalign, cosmetic consultations, emergency, and new-patient exams. Each campaign has its own budget, its own landing page, and its own conversion goal.
Local Service Ads (LSA) and Google Business Profile
For general dental practices, Local Service Ads and a well-optimized Google Business Profile compound the paid search investment. We set up both, manage review requests, and reply to inbound LSA leads inside the platform.
Call tracking and conversion attribution
Every call from a Google Ad gets tracked and recorded. We tag each one with the keyword that drove it, so we can shut off wasted spend and double down on the keywords that produce real new patients (not price shoppers).
Twice-monthly strategy meetings
Two 30-minute reviews per month. We walk through CPL, connection rate, NP volume, and where the budget should move next. You see the data, not a polished month-old report.
What you get with Google Ads from Dental Patient Boost
- Account ownership in your name. You keep the account if we part ways.
- Campaigns built around the procedures you want to grow, not a generic template.
- Dedicated landing pages with online scheduling integration.
- Call tracking on every lead, with recordings reviewed in strategy meetings.
- A monthly team training call so your front desk closes what the ads send them.
- Twice-monthly strategy meetings reviewing CPL, connection rate, and new-patient volume.
Frequently asked questions
- Do you manage Google Ads for general dentists?
- Yes. Dental Patient Boost manages Google Ads campaigns for general dental practices under $2M in annual production. We do not work with specialists or DSOs.
- What does a Google Ads budget for a dental practice look like?
- We recommend a minimum $150 per new patient in ad spend. For most growing single-location general practices, that lands in the $1,500–$3,500/month range on top of our management retainer.
- How long until Google Ads delivers new patients?
- New-patient phone calls and form leads typically start within the first 2-4 weeks after launch. The first 60 days are spent collecting conversion data and removing the wasted spend on non-converting keywords.
- What's included in Google Ads management?
- Campaign build, keyword research focused on the procedures you want to grow, ad copy, landing-page conversion review, call tracking, monthly reporting, and twice-monthly strategy meetings reviewing CPL and connection rate.
Ready to grow on both sides?
Book a free 30-minute call. We'll walk through the 7-section practice assessment and pinpoint the biggest opportunities in your acquisition and operations, whether you sign with us or not.